Bring your clients something that makes you impossible to replace.
Your clients' premiums rise about 6.7% a year for the same or worse coverage, and they cannot stop it. You can hand them something that helps. StraightLineRX gives their people $0 at the counter on 1,050+ covered medications, makes you the broker who brings real solutions, and pays you a commission for the relationship.
Not insurance. Works alongside your clients’ existing health plans.
$3 per employee per month Month to month No minimums
Every renewal, you are the one who has to walk in and explain the increase.
Your clients did not cause the rate to go up. But they remember who delivered the news, and every spike is a reason for them to take a call from the next broker who comes along.
None of this is your fault. You did not set the rates. But you are the one judged on them, year after year, with no way to change the number and nothing new to offer.
- Clients paying more every year for flat or worse coverage
- Employees who think their benefits are slipping
- Renewals you defend on price instead of value
- Clients tempted to shop you on cost alone
Your book isn’t one-size-fits-all. Neither is the pitch.
Find your client type below. Each block gives you the situation, what to say, and what it does for you.
My book is mostly…
Group
Group clients
Employers covering their teams. Self-funded, level-funded, or fully insured. All three pitch blocks below are for you.
Individual · Coming soon
Individual clients
Direct-to-consumer and individual plans are coming soon. Want early access for your individual clients? Talk to us.
Self-funded client
They pay their team’s prescription claims directly, and they’re overpaying on a lot of them.
The client you’re walking into
They pay their team’s prescription claims directly, and they’re overpaying on a lot of them. That’s money leaving their books every month that doesn’t have to.
What you say
StraightLineRX intercepts those prescription costs before they ever hit your books, for a flat $25 per employee a month. You and your team pay $0 at the counter on 1,050+ covered medications, for the whole family. Same drugs, same pharmacy—you both just pay less.
What it does for you
This is your strongest savings case. The client sees real dollars come off their own spend, and they see that you brought it to them. You walk into renewal with an answer, and you earn $3 per enrolled employee a month for the life of the account.
Level-funded client
They pay a fixed amount and assume prescriptions are not their problem. They are.
The client you’re walking into
Every prescription fill draws down their claims funding, which shrinks their year-end surplus and worsens their renewal. They think prescriptions are just part of the cost. They’re not.
What you say
StraightLineRX routes your team’s prescriptions outside your claims pool entirely, so they stop drawing down your surplus. Nothing about your plan changes. 1,050+ covered medications at $0 for your team and their families, at $25 a month per employee. Lower claims means more comes back to you at the end of the year.
What it does for you
You’re the one who showed them how their plan actually works—and how to protect it. That’s the broker who gets to stay, year after year. And you earn $3 per enrolled employee a month for the life of the account.
Fully insured client
Their premiums climb about 6.7% a year, straight out of budget, and their employees never feel the difference.
The client you’re walking into
Premiums climb about 6.7% a year, straight out of their budget. Their employees never see it, so they get no credit for what they spend. Every renewal is a conversation you have to defend on price alone.
What you say
StraightLineRX intercepts your team’s prescriptions before your carrier ever sees them, so they can’t use them to raise your rates. Nothing about your plan changes. 1,050+ covered medications at $0 at the counter for your team and their families, at $25 a month. Lower utilization helps hold your renewal down.
What it does for you
Instead of walking into renewal with an apology, you walk in with the thing you did all year to hold their rates. That’s what makes you impossible to replace. And you earn $3 per enrolled employee a month for the life of the account.
Zero friction. Live in 2 business days.
You spot the fit
Look for: self-funded clients watching claims eat their surplus. Fully-insured clients facing another 6-7% renewal. Level-funded groups who want to protect their year-end refund. Small employers who cannot afford a health plan but want to offer something real.
You bring it to them
You can make the intro and we run the call, or you can talk through the details with us first and present it to your clients yourself. Either way works. You know your clients and they trust you, so however you want to handle it is fine with us.
They launch
We handle onboarding, employee communication, and support. Live in 2 business days. StraightLineRX is completely separate from their insurance, so there is nothing to coordinate with their carrier.
You earn
$3 per employee per month, every month, for as long as they stay enrolled.
$3 per employee per month. No minimums. No caps.
You bring us a client, we pay you $3 per enrolled employee every month for the life of the account. Each employee's whole household is covered under that one membership, so you earn on the full headcount from day one. No setup fees, no volume minimums, no caps. If a client has 100 employees that is $300 a month. At 500 it is $1,500. It keeps compounding as you add to your book.
| Employees | Monthly | Annual |
|---|---|---|
| 100 | $300 | $3,600 |
| 500 | $1,500 | $18,000 |
| 1,000 | $3,000 | $36,000 |
| 5,000 | $15,000 | $180,000 |
We pay you because you are the one who brings this to your clients and makes sure it works for them. The commission is your fee for the relationship, not a reason to push a product. Use it only where it solves a real problem.
Why brokers who add this win
Retention
Clients see a real benefit their people use every month. You brought it. You become the broker they do not want to lose.
Differentiation
You walk into renewals with an answer instead of an apology. Most brokers pitch the same carriers. You show up with something that actually moves the number.
Revenue
$3 per enrolled employee every month for the life of the account. It compounds as you grow your book.
Common questions
Do I have to use this for every client?
No. Use it only where it fits: self-funded groups with prescription spend, fully-insured groups tired of premium creep, or small groups that cannot afford a plan.
What if a client already has a prescription benefit?
StraightLineRX sits alongside it. Covered fills go through us at $0 at the counter. Anything not on the list runs through their plan as it does now.
Is my commission based on how many employees actually use it?
No. When a company comes on, the benefit is company-wide. Every employee is covered, and the employer pays $25 per employee a month with their whole household included. You earn $3 per employee a month on the full count from day one. A 57-person company is 57 paid employees for you, whether or not each person fills a prescription that month.
Can I white-label it?
Not currently. It is powered by Liviniti, an established national PBM, so the StraightLineRX name stays. But you are the one who sells it, explains it, and supports it.
What if a client wants to cancel?
Month to month, 30 days notice. In practice utilization is high enough that this almost never happens.
Have a question we did not cover here? We answer everything on the partner call. We are an open book.
A renewal conversation you finally look forward to.
Book a 30-minute partner call. We show you how it works, what to say to which clients, and what your commission looks like across your book.
Schedule a partner callOr email [email protected]